Prince Harry and Meghan's Sussex brand torn apart as expert calls out 'forced effort'
EXCLUSIVE: Prince Harry and Meghan Markle's effort to sell their global brand to the public seemed "forced" and "confusing" to the public, according to a PR expert.
Prince Harry and Meghan Markle's Sussex brand's success has been torn apart by a PR expert who claims the couple failed to maintain a "unified narrative" which in turn made their efforts seem "forced" and "confusing" to the public.
The Duke and Duchess of Sussex have been making solo appearances recently linked to their own various interests in what has been seen as a renewed approach to how they'll be promoting their causes individually.
Now a PR expert suggested their global brand as a joint effort faced challenges and failed to consolidate it worldwide due to their "differing interests".
Renae Smith, founder and director of the Atticism, told Express.co.uk that Harry and Meghan's interests appeared to be at odds with each other, as the Duke thrived to promote his charitable work while Meghan focused on her commercial endeavours and female empowerment.
She explained: "The Sussex brand has certainly faced challenges in maintaining both momentum and a cohesive identity.
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"A big part of this difficulty likely stems from their differing interests, which don’t naturally mesh into one unified “Sussex” narrative."
Harry’s focus on mental health and veterans’ causes strikes a much different tone than Meghan’s emphasis on women’s empowerment, social justice, and now her venture into luxury home goods with her new brand, American Riviera Orchard.
"While each area holds potential, combining them under one brand felt forced, even confusing, to the public," Ms Smith said.
"For example, if Meghan does pursue American Riviera Orchard, and even though it's not her philanthropic work, but business work, it still feels somewhat at odds with Harry’s advocacy for mental health and veterans’ support."
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The expert added that this has resulted in the Sussex name becoming "too broad" for audiences to "latch onto" leaving many people unsure of what Sussex "really stands for".
She concluded: "Splitting their business identities could relieve them of the pressure to blend such divergent interests and instead allow each to engage with their own specific audiences."
